Wednesday, November 21, 2012

Virgin Wool - Current Obsession 011

If it wasn't for  a stroke of genius back in the mid 1900s and the resulting 49r jacket that instantly became a hit, this post may not have happenned.

Why you ask??

Because it wasn't until 1949 that Clarence Bishop decided to take his family's business, Pendleton Woolen Mills, further into the apparel market with the introduction of women's clothing. With its start back in the mid to late 1800s, the original product was beautifully woven blankets used by Native Americans not only for warmth but as ceremonial garb with each print having a distinct meaning or tie to a specific cultural event. Soon thereafter, the company ventured into mens clothing seeing a need for less drab work shirts.  With its continued success it only made sense to venture into other apparel markets. Starting off with a simple jacket made out of their trademark wool, the instant success took Clarence by surprise and from there it was history.

And thank goodness it happened because I absolutely love the brand and although a Pendleton backpack would be perfect for a summer hike, the virgin wool used is naturally a friend of the Fall season. 

Finding yourself swooning over the woven masterpieces?  Shop the look below and drape yourself in some history...

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